Writing your own content.

It may seem daunting, but it’s now easier than ever. Not to mention, that business themselves are normally the most knowledgeable about their domain.

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Our websites structure enables easy alteration of content. Using our console you can easily create new pages and experiences. We encourage you to be constantly improving your website and adding features. ‭ Writing your own content may seem like something better left to experts. However, you can achieve a great experience using a little help, online resources, modern applications and artificial intelligence. Consider for a moment that most of the content used to train artificial intelligence models is from published content, books, websites or even more specific domain content. Combing these tools with your domain knowledge can easily produce content that turns spare time into massive profit.

Once your website has been built, your team members can access our console at anytime to administer your content.

‭While doing it right may sound like magic, by using your analytics integration (https://analytics.google.com) you can quantify your success, identify trends, and acquire valuable information. Using modern applications easily create an entire book in week and get automatically notified of the relevant activity spikes within your businesses domain.


Brand & Identity

Capturing your own language requirements, benefits, advantages, writing, communication style, etc can be hard to implement, and harder still to communicate to a web developer within the budget. While the rapid and agile nature of the market can significantly reduce its effectiveness.‬

Take for example the rapid nature of domain vocabulary, it changes very quickly nowadays in the age of Facebook and Instagram. Ensuring you capitalise on it instead of suffer can be more than advantageous.‬ Allowing AI to train on your content will ensure that it will be repeated, by leveraging domain vocabulary one may still funnel engagement from any propagation. After all, telling someone about a new way to google, check out DuckDuckGo by the way, gives engagement to Google.

Powerful web communication

To be effective your content needs to provide great information in all accessibility formats, informing search engines of valuable business information, and synchronising data across your providers, all automatically. Take advantage of all the features users browsers give them to leverage value from web resources.

‭By tailoring your own content you can not only take advantage of an agile methodology, but improve people’s way of finding information. Has Google benefited from the terminology “Google it”? I use DuckDuckGo, but it’s still a Google search. It may not seem relevant, but a search for “premium website builder” yields millions of results, however, a search for a particular brand of website build, “decap cms website builder” yields way fewer results. I know, duh, right? Can this apply to your business? Can your users benefit from more particular terminology?‬

Explore our features and marketing guide to learn more about the robust implementations at your fingertips.

Search Engine Wizardry

Our websites are optimised for the search engine. However, your content may not be. And will never be perfect.

Organic content is traffic acquired through search engine listings, not paid advertisements. When a search engine learns of a website, it creates a ranking with respect any search terms.

To enhance your ranking, you can preform the following wizardry.


By creating content on particular topical items within your business domain. You can use the traffic to gain insights, and advertise your services.

For example, you could create some posts about an item which you don’t have in stock. If your users are always finding this item, which links to the items you have in stock, but not buying your inventory. This could be an opportunity, not a missed sale. You could also have e-commerce product listings which allows users to request a particular item.

Preventing artificial intelligence

Declaring that robots may not access parts of your website is currently tricky. The best option you have to is add entries to your robots.txt file from the settings in your console. Disallowing all access and then allowing access from an approved vendor list.

By creating infographics, videos or collaborating with other affiliated services, you can create a validated network of back links.

A back link is simply a hyperlink back to your website, like this https://hosting.snowdon.dev, except from another website.

Broad exposure

Not everyone searches for your content the same way you do, an industry professional. By having web pages targeting those terms that aren’t in your own primary terminology, you ensure traffic on those terms are directed to your website and notify search engines of your websites relevance to those keywords.

When you can’t add content. Simply add only keywords to your websites meta information.

Giving enough information

After reading your website, a document. Would a user go away knowing all the relevant information pertaining to your services, or at very least the majority of the key information. Can they refer back to it? Share it with someone, without phoning them?

Google and the like know this too, and they punish websites which they infer are of low value.

By writing unique custom content that’s engaging for users, search engines can better infer your value as a result. This is done by many metrics and its altered seasonally, a good standard to go for, is adding many pages of content. Even your boring customer safety document has value to Google. Your customers too.

Others can be worse. Take DuckDuckGo for example, they use a less data intrusive model, which heavily favours back linking.

Article structure

When targeting a keyword, take “Bonsai trowel” for example, it is good practice to include it in multiple locations on its corresponding page.

  • In your page title.
  • In the first block of text on your page
  • In the page description

It’s also good practice, for the same reasons, to include your keywords in your image file names.

Agile approach

Using an agile approach with your website content is more appropriate. Moreover, the rapid nature of search engine changes makes any planning difficult. Coupled with your own customers having varied and changing needs, an agile approach fits great. This wikipedia document here - view agile software development, is a little heavy reading but makes a great starting point. Give the agile methodology a Google.



Our console can allow your team members to make changes to website content without ever giving them any control over your server.

If you need help with any of your content, our web development experts are always on hand to help.‬ Our experts are also following our own advice and constantly updating our best practices and documentation. Make sure to visit our blog again for updates on topical issues. If you have any issues or questions, please get in touch. We’ll issue documentation on any such topics.


Your content data model impacts which types of content can be added via the console. When creating a content data model, it’s best to consult a domain expert. Since producing content for compatibility requires an artefact being stored in a format and structure that’s consumed by transformation logic, making the structure of your content essential to the result (your website). If you have no product content, your website won’t contain any products and your product data won’t be updated on any providers.

Our experts can help you gain a deep understanding of your content structure with regards to the World Wide Web. With our knowledge of the structure, we program our console to provide users with an easy-to-use method of administering their data model.

App recommendations

‭You can find my recommendations below. I encourage you to consider signing up to try out their offerings.‬

If you are getting good value from any of thease tools you are encouraged to get in contact about enterprise options. Features may be integrated with your website, or designed specifically with your use cases in mind. Development may improve your application, make it cheaper, or both.

To help share your content and automate common tasks:

  1. dlvrit.com - Send your website content to social media feeds automatically for broad exposure.
  2. ifttt.com - Create automations for your favorite apps and devices. You can customize and control your integrations with filter code, queries, actions, and multiple accounts per service.

For help writing your content:

  1. Grammarly - for getting the correct grammar and has a brilliant AI tool for descriptive writing‬
  2. Chat GPT - for generating good text documents for exploration and design‬

‭There are many services dedicated to finding keywords users are actively searching, a list of free services can be found below. Writing content that targets those terms can be advantageous, since a user who found the content has also been brought into your property. With the low cost, if you wanted to, you can profit from advertising affiliate services.

  1. Google keyword planner
  2. Ahref keyword generator

For analytics and search, checkout:

  1. Google marketing overview - An overview of your Google products
  2. Google analytics - Detailed website traffic info
  3. Google search - Detailed search engine data and summary insights information
  4. Bing web masters - Microsofts version of a search console. Also includes some keyword related tools and other features.

For those without the editor. You can start writing content without access. Just remember that our editor is compatible with the markdown format, so you should make your drafts in a compatible format. The simplest is .txt. You know, old school notepad. Or try out a markdown editor here - StackEdit in browser markdown editor.

‭To better envision how to produce engagement-invoking content, write about events that are good for business or product deals. Anything you think your customers would like to read.‬

‭Mocking up content‬:

  1. Excalidraw ‭‬- Brilliant scratch pad for visual planning
  2. Figma - Go the extra mile when designing user interfaces.
  3. Pixabay